CATEGORY ONE, INC.
1716 Main St.
Longmont, CO 80501
Category One brings clients very close to their current and future consumers, extracting actionable insights to drive marketing and innovation. Our experience in both journalism and business allows us to dive deep into understanding and connecting with consumers, and then guide clients in how to maximize the insight.
We work nationally and globally with companies big and small.
Category One was born out of the recent acquisition of Radar Communications by Crispin Porter + Bogusky. Our commitment for Category One is to continue delivering the same work that clients came to expect from Radar, while also progressing the evolution and thinking in our research, analysis and deliverables.
Lou has 30 years experience in sales, marketing and operations on the client side, working in lifestyle consumer brands. As president of Radar Communications for almost 8 years, Lou managed operations and across projects and guided the development of methodologies. Category One's network of experienced professionals have undertaken consumer research-driven insights, innovation and strategy work for startups and Fortune 50 companies for more than 10 years.