Category One is a consumer insights company dedicated to helping brands create strategy by facilitating a better understanding of their customer.
“Over the past 10 years, Category One has been a strategic partner across our entire brand portfolio and around the globe. They go far beyond your traditional consumer insight vendor relationship and act as true partners helping define objectives, recommending methodologies, driving the fieldwork and then getting into the trenches with us to drive action and decision-making.”
– Tim Twichell, Director of Consumer Insights, Deckers Brands
Category One was founded in 2007 in Boulder, Colorado and has served brands globally across many industries. Currently we specialize in the natural products, outdoor, active living and healthcare industries. But ultimately, we are consumer experts first. So no matter the industry, we will bring to life the humans that are important to the growth of your business.
Let’s talk about how we can help infuse your brand with new, consumer-centric insights and ideas.