Our work offers an exceptionally close look into your consumer’s lives, decision making process and emotional triggers. As a result, we deliver clear and actionable insights to drive marketing and business strategy, innovation and growth.
Rooted in journalism, we excel at knowing how and when to ask the right questions to get to the story that is most meaningful for your brand. It is our goal to better understand how, and most importantly why, people are making decisions and what ideas have the most impact at the most important times. We also understand the value of the recruit process in getting the best output. Our recruiting for research participants is painstaking, but always worth it. We work hard to find articulate people that are a true representation of your desired audience.
Ultimately, we employ the best of qualitative research to ensure insights to fuel your business strategy and position your brand in a category of one.
Selection of Recent Clients
“I cannot speak highly enough of Dana. Her moderation skills with both patients and caregivers are among the best I have come across in my 25 years in healthcare market research. Dana has a unique ability to establish instant rapport with respondents, conveying empathy and understanding while also thoroughly addressing research objectives. Post-moderation, Dana brings sharp psychological insight to research findings, displaying an authentic and insightful understanding of what the research findings actually mean for clients, and how they should be translated into action. Dana is the first person who comes to mind when we need patient or caregiver research.”
— Lori Gittleman, Market Research Director, Greenwich Biosciences